Lady LUX

Every girl has gone through it—having to endure aching, hurting and blistering feet caused by uncomfortable high heels. Now there is a new invention and alternative to those sky high monstrosities that harm your feet. Butterfly Twists were created to make your special night out more enjoyable when it comes to your shoes. These foldable, flexible and fabulous ballet flats can save your feet and your evening from unbearable pain. Butterfly Twists are the perfect little accessories to always keep inside your handbag.

“Butterfly Twists were created to soothe girls’ aching feet! They were made for the girl-on-the-go that needs a transitional shoe when they can’t bear another second in their high heels, but still want to look fashionable day and night,” Elizabeth Rodriguez, Butterfly Twist representative, told LadyLUX.

Designed in the heart of the London Fashion District, Butterfly Twists were launched in 2009. The transitional and twistable flats took the country by storm and were soon being sold in boutiques across the United Kingdom and soon after in America. Already featured in top fashion magazines including Vogue, Teen Vogue, Cosmopolitan and Elle, Butterfly Twists have made their mark in the U.K. and are quickly becoming a trend in the U.S.

via Butterfly Twists

“Butterfly Twists are geared towards the fashionable girl on-the-go between the ages of 18-30. Of course, we know that females younger and older will also find great comfort and love the style of Butterfly Twists!” said Rodriguez.

Butterfly Twists feature two types of shoes. The main shoe is the simple ballet flat. There are six unique and fashion forward style. They are the Elizabeth, a rock-inspired ballet flat adorned with gold stud embellishments; the Eve, a sexy snakeskin print flat; the Olivia, a two-toned bow flat; the Sophia, a simple black faux leather flat; the Valerie, a lace and satin flat; and the Victoria, a basic black and white bow flat.

Compared to similar flats on the market, Butterfly Twists boast superior quality. Each design includes a classic toe shape, soft and comfy micro-suede lining, moisture wicking insole, comfortable heel cushion and a skid-resistant sole that is patented, lightweight and multi-folded. Each pair of flats includes a small pouch to discreetly tuck them away inside your clutch or purse.

“From the durable construction of the shoe, to the comfort of the insole, to the variety of styles in each collection, these ballet flats are unlike any others on the market. You can even wear them on a day-to-day basis!” said Rodriguez.

via Butterfly Twists

Butterfly Twists also features foldable boots that are currently only available in the United Kingdom. The Angel and Chelsea are calf and knee-high boots. They have a classic slouch cut and ruche effect and are made of soft micro suede. Each has a versatile fold-down cuff and a distinctive inside pattern of paisley or leopard. The zipper detail will ease your way in and out of the stylish boots that are available in black, brown, camel, burgundy and grey.

“Butterfly Twists boots are not being sold in the U.S. yet, but we are sure they will gain a lot of attention for their unique and innovative folding technology. That collection is being sold abroad and people are loving them! They can be purchased on the U.K. site until their launch on the U.S. site,” Rodriguez said.

Butterfly Twists have recently appeared in the Grammy Lounge and the Oscar Gift Suite to lend some love to the stars’ feet. Guest received their favorite pair in their gift bag.

“Everything about them is a benefit! You can’t go wrong with Butterfly Twists. If you like to keep your outfit stylish from head to toe but also need some high heel-relief then these are for you!” Rodriguez ended.

Butterfly Twists footwear is sold internationally at department stores, boutiques and online retailers.

To experience all of the foldable and flexible footwear, visit Butterflytwists.com and Butterflytwists.us.

LUX Giveaway:

One lucky winner will receive a pair of the “Elizabeth” Butterfly Twist ballet flats (worth $35)! Here’s how to enter:

1. Like Butterfly Twists on Facebook here.

2. Follow Butterfly Twists on Twitter (if you have Twitter) here.

3. Comment under the picture of the flats here.

The contest will run for 7 days and the winner will be notified via Facebook.

Good Luck!

Tagged in: boots, giveaway, ballet flat, elizabeth, foldable, hurting high heels, butterfly twists, flexible,

Fashion / Features