Lady LUX

In celebration of one of the most highly anticipated movies of the year, jewelry designer and interior design guru Hutton Wilkinson has teamed up with HSN, the leader in multi-channel retail, to create an exclusive home accessories collection inspired by “Snow White and the Huntsman.” The epic action-adventure starring Oscar winner Charlize Theron, Kristen Stewart and Chris Hemsworth opens nationwide on June 1, but to build anticipation for the opening, HSN is hosting a live 24-hour event today. Taking place across all HSN platforms including TV, HSN.com and HSN mobile, the special affair showcases exclusive products reflecting the spirit of the film. The designer himself will be presenting his enchanting collection live on the program.

The exclusive collection is part of HSN’s plan to reinvent and reenergize retail by offering consumers the opportunity to experience the movie in an intimate and innovative manner.

“HSN has evolved into an entertainment channel that goes beyond providing a platform for commerce. At our core, we are storytellers and entertain our customers with engaging content and unique retail experiences,” said Bill Brand, EVP of programming, marketing and business development, as reported by PR Newswire. “The partnership with Universal Pictures for ‘Snow White and the Huntsman’ plays a key role in elevating awareness and relevance for the HSN brand. It is an important component to our Entertainment Strategy.”

LadyLUX via HSN.com and Snowwhiteandthehuntsman.com

To begin the design process, Wilkinson had an inspiring once-in-a-lifetime opportunity to go behind the scenes of the legendary tale of Snow White and the notorious evil queen who is out to destroy her.

“From the behind the scenes, I just went from memory and came up with several ideas. Then, I looked at still photography from the film, supplied by Universal Studios, and took it from there. Working at Dawnridge is like working in the Magic Forest itself, after all,” the designer shared.

Wilkinson is no stranger to opulence, as his own home is styled with decadent marble, leopard carpet, antique furniture and floor-to-ceiling murals. He infused his personal mantra of “more is more” in the “Snow White and the Huntsman” home accessories collection and blended it with details from the film, including the famous magic mirror, the forest and the birds, to inspire luxe bedding, a lamp, pillows, mirrors and a table.

LadyLUX via HSN.com and Snowwhiteandthehuntsman.com

“I created Magic Forest bed sheets that are 100% cotton, printed in jewel colors and depicts gnarled tree branches. Imagine enveloping yourself within the Magic Forest to go to sleep. My tree branch imagery is very much like that in the film. There is also a butterfly and tree branch enameled metal mirror frame and matching table. These are very reminiscent of ‘Snow White and the Huntsman’ movie, which has magnificent imagery of butterflies in the Magic Forest,” Wilkinson described. “I also created elegant throw pillows printed with images of butterflies, birds and trees, a throw pillow studded with jewels in a snowflake pattern and a great faux fur throw embellished with faux feathers.”

A preview of the collection on HSN.com has already stirred excitement among fans and earned Wilkinson rave reviews. With the line of home accessories ranging from price points of $29.95 to $249.95, the fans have been particularly enthused about the bedding pieces, which the designer claims to be among the must-have items.

LadyLUX via HSN.com and Snowwhiteandthehuntsman.com

“The sheets and pillow cases are the most usable and accessible. The table and mirror are very special and everyone is loving them, as well as the twig lamp!” Wilkinson said. “And of course the faux fur and feather throw and the throw pillows can’t be beat!”

Tune in today on HSN for the 24-hour shopping marathon that showcases Wilkinson’s home accessories and the 200-plus-piece collection that celebrates “Snow White and the Huntsman.”

Please click here to shop Wilkinson's HSN home accessories collection.

Tagged in: lux exclusives, collaboration, hutton wilkinson, hsn, snow white and the huntsman, home accessories collection, movie premiere, live event, universal studios, hsn.com,

Fashion / Features