DailyCandy Launches New Sample-Sale Site on Members-Only Platform
DailyCandy.com best known as the online destination for exploring fun, fashionable hot spots in your city will soon be launching a new site available for only an elite few, named ‘Swirl’!
Swirl is aimed to be an e-commerce destination for exclusive sale options that will last within a 72-hour window. The sales will be hosted on Mondays, Wednesdays and Fridays and will be selected from the top talent of the DailyCandy team. Though, due note both companies will function as separate entities, but much of the genius will be shared between them.
Expect to find a vast assortment of apparel and accessory brands to be showcased here. The site will offer a unique shopping opportunity for those on the ‘it’ list of approved members.
A select few of the 3 million loyal fan followers of DailyCandy’s will be the first group of recipients to test out the ‘beta’ site set to launch on November 16. On top of having an already established following, they also plan to keep with the personalized strategy and features that make DailyCandy a hit, while crafting the ideal online shopping experience!
DailyCandy is owned by Comcast and is part of a media family of Fandango, Style Network, Movies.com and E! This backing is what some experts say set this e-commerce site up for success. Though, they’re definitely faced with some adversity with the changing markets as well as the competitors such as Gilt Groupe, Ideeli, Rue La La and many others.
“We’re focused on driving performance gains without losing the secret sauce of the DailyCandy voice and curation magic,” stated Dany Levy, founder of DailyCandy.
So LUX shoppers and fashionistas, what do you think of this new online site by DailyCandy? Does this type of move interest you in learning more about the shop-ortunity?
Tagged in: online commerce, dailycandy, luxury shopping, swirl,
