Lady LUX

Multi-channel retail leader, HSN, announced on January 17 that the company will begin a marketing collaboration with Disney to create an exclusive line of fashion, jewelry, beauty and home accessories based on the anticipated film, The Walt Disney Studios’ “Oz The Great and Powerful.” Promoting the collection and the film, HSN has developed an all-inclusive marketing campaign including a two-day live event that can be viewed across all of its platforms—TV, HSN.com and HSN mobile, reported Yahoo Finance. Consumers will experience unique and spectacular products inspired by the fantasy world of Oz via the HSN collection.

As this expansive collection launches, HSN will continue to reinvent and reenergize retail by allowing its consumers to experience the film through a one-of-a-kind shopping experience filled with bold and imaginative products just for her. Top HSN designers have curated their assortments of exclusive products reflecting the film’s spirit. Apparel, accessories, jewelry and beauty pieces will reflect the essence of the three witches of Oz, Theodora, Evanora and Glinda, drawing inspiration from their styles, personalities and individual color palettes. Home and culinary items take consumers deeper into the fantasy by featuring the landscapes of Oz.

“We are so pleased to collaborate with HSN on another amazing film project. The smart, savvy and creative team at HSN have demonstrated their ability to connect and resonate with our core audience, and with this newly announced collection for ‘Oz The Great and Powerful,’ we know the buzz around this exciting new film will continue to grow,” Don Gross, vice president and global promotions of The Walt Disney Studios, told Yahoo.

Exclusive pieces are from designers Naeem Khan, Badgley Mischka, Adrienne Landau, Raven Kauffman, Urban Decay, Be&D and more. All products will be available for purchase during a special live 48-hour event on HSN on March 1 and 2. Consumers can shop the entire Oz collection on HSN.com starting February 14.

For more information about the “Oz The Great and Powerful” collection on HSN, please visit www.HSN.com and join in the conversation on Facebook and Twitter.

Tagged in: radar, collaboration, hsn, home shopping network, disney, unique products, oz the great and powerful, fantasy products,